Projects

About

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Emily Hong

Product designer focused on pricing systems, thoughtful interactions and the details that make them usable.

My latest work

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Product Designer II

@

Jobber

2025 – Present

Toronto

Design lead for pricing, packaging and monetization across two product teams and five partner orgs.
Owned the three-phase user add-on model for Plus 2.0, the company's new top-tier plan (shipped July 2026), decoupling paid seats from assigned users. Of 7,361 providers prompted, 22% adopted and under 3% churned in month one.
Ran foundational research with 10+ service providers and defined the pricing primitives (service, package and option) behind every quote; the model became the basis for a Staff-designer-led initiative.
Reframed the quote builder after testing showed 93% of providers need to offer clients a choice, yet 68% relied on workarounds and 25% left for Canva or PDFs; built tiered options directly into the quote, now in alpha.
Co-presented Plus 2.0 pricing to C-suite, VPs and directors and won buy-in for the customer-facing approach; run weekly design critique and built AI-assisted workflows now used across the team.

Product Designer II

@

Jobber

2025 – Present

Toronto

Design lead for pricing, packaging and monetization across two product teams and five partner orgs.
Owned the three-phase user add-on model for Plus 2.0, the company's new top-tier plan (shipped July 2026), decoupling paid seats from assigned users. Of 7,361 providers prompted, 22% adopted and under 3% churned in month one.
Ran foundational research with 10+ service providers and defined the pricing primitives (service, package and option) behind every quote; the model became the basis for a Staff-designer-led initiative.
Reframed the quote builder after testing showed 93% of providers need to offer clients a choice, yet 68% relied on workarounds and 25% left for Canva or PDFs; built tiered options directly into the quote, now in alpha.
Co-presented Plus 2.0 pricing to C-suite, VPs and directors and won buy-in for the customer-facing approach; run weekly design critique and built AI-assisted workflows now used across the team.

Senior Product Designer

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Pine

2023 – 2025

Toronto

Partnered with Wealthsimple on a tier-based cashback and white-labelled experience, driving a 4x increase in qualified leads.
Designed a task-priority dashboard that lifted task completion 30%.

Senior Product Designer

@

Pine

2023 – 2025

Toronto

Partnered with Wealthsimple on a tier-based cashback and white-labelled experience, driving a 4x increase in qualified leads.
Designed a task-priority dashboard that lifted task completion 30%.

Product Designer II

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VTS

2021 – 2023

Toronto

Ran research and usability testing across content distribution and tenant management, cutting user complaints 80%.
Built tenant management with accessibility from the start, reducing time on task 71%.

Product Designer II

@

VTS

2021 – 2023

Toronto

Ran research and usability testing across content distribution and tenant management, cutting user complaints 80%.
Built tenant management with accessibility from the start, reducing time on task 71%.

Product Designer

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Lane

2018 – 2021

Toronto

Redesigned onboarding for web and mobile, cutting drop-off 18%; launched mobile access control from research through prototyping.

Tools powering my work

Amplitude

Data reference

Amplitude

Data reference

Claude

Ideation, prototyping

Claude

Ideation, prototyping

Enterpret

Data reference

Enterpret

Data reference

Figma

Design

Figma

Design

Cursor

Prototyping

Cursor

Prototyping

Jira

Team organization

Jira

Team organization

Skills

Pricing & packaging

Monetization

AI-assisted workflows

Design systems

User research

Prototyping

Usability testing

Cross-team leadership

Executive communication

Design critique

Education

Bachelor of Design

2018 · OCAD University

Diploma in UX Design

2018 · BrainStation