Jobber
2026
Seat & add-on purchasing
Decoupling the paid seat from the person, so Jobber customers can buy and manage users on their own.
Overview
The Challenge
Jobber's per-user pricing was working against the business. Adding users was manual and one at a time, customers on legacy pricing could not self-serve at all, and with no volume discount to offer, Sales and Success ended up cutting deals by hand. It was also a hard blocker for Plus 2.0, the relaunch of Jobber's top plan, so nothing could ship until this was fixed.
My role
Owning the design across three phases
I was the sole designer across this three-phase initiative. We are currently in phase 2.
Research
Starting with the feedback we already had
Instead of running new interviews, I dug through the feedback we already had in Enterpret, Amplitude and old Sales and Success call transcripts to see how customers manage their team. One pattern kept coming up: teams with shifting headcount were constantly deactivating and reactivating staff just to control cost. The reason was structural. A paid seat was tied to both a specific person and the plan, so the only way to stop paying for someone was to deactivate them. That forced churn was the friction.
“I'm constantly deactivating and reactivating staff just to manage costs. I'd happily bulk buy 5 or 10 seats even if some sit empty, because my team is always fluctuating.”
Carmen
Cleaning, ~17 users
"We're about to blow past our 15 user limit. We want to buy in bulk and actually see how many seats we have left, and cheaper pricing for field-only techs would make opening new locations far more affordable."
Joe & Paul
Maintenance, ~16 users
The core idea
So we separated the seat from the person and allowed admins to bulk buy and freely manage their seats.
The redesigned purchase flow
Seat is not tied to a person
Freeing a seat keeps the subscription intact and the seat open for the next hire
The limit is a path, not a wall
Hitting the cap leads straight into buying more seats
Bulk in one action
Providers add multiple seats at once instead of repeating a one-user flow
Final designs
One seat model, every entry point
The same seat model shows up everywhere, from the Plans page to Checkout to Manage Team.
Assigning a team member to a seat
Results
Early impact
It just launched in July 2026. In the first month, 22% of the 7,361 customers who saw the new prompt bought seats and under 3% cancelled. It also cleared the way for the Plus 2.0 launch it had been blocking.
